What was Parcero?

Parcero started in 2015 in Medellín. The purpose was to sell products and services through an app for mobile devices. Operations began in 2017 and the customer and supplier base grew slowly until the service stopped before 2020.

The mission was to bring small and medium businesses closer to the end customer, with a digital space to show a catalog and deliveries measured in hours, not days.

It aimed at sellers who already worked through social networks and lacked infrastructure for fast delivery or electronic payments. Customers received products directly from the supplier, quickly and with a recorded handoff.